Virtual reality (VR) offers artists new ways of creating sensory environments and narratives for audiences to enter. It allows images to become sculptural, amplifies our attention, and transports us to a different kind of embodiment and interaction.

Our latest publication, Artists in Virtual Reality, continues Zabludowicz Collection’s commitment to supporting artists working with emerging technologies. Since 2015 we have pioneered presenting VR in the gallery space, and in 2018 we established the 360: Virtual Reality Room, a dedicated environment for visitors to experience how artists are testing the possibilities of this technology.

Reflecting on the implications of VR for artists, audiences and institutions, the publication features in-depth interviews with leading artists, covering a range of approaches and viewpoints. Featured artists include Rebecca Allen, Peter Burr, Jeremy Couillard, Philip Hausmeier, Rachel Maclean, Paul McCarthy, Florian Meisenberg, Mélodie Mousset, Jon Rafman, Rachel Rossin, Jakob Kudsk Steensen, Theo Triantafyllidis and Jordan Wolfson. In addition there are contributions from producers Khora Contemporary and digital studio Werkflow.

The publication includes an extended essay by Maitreyi Maheshwari (Head of Programme, FACT, Liverpool), a foreword by Michael Connor (Artistic Director, Rhizome, NYC) and an introduction by Director, Elizabeth Neilson. As an additional element it also includes two new augmented reality (AR) experiences by artists Florian Meisenberg and Jeremy Couillard, courtesy of Daata.

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